IDENTITY BRANDING 

SoftStud

Creating the branding for SoftStud, my personal earring brand, was an exercise in subtle cheekiness.

 

The name itself is a pun, with the secondary meaning referring to a type of masculine-of-centre presentation, and in creating a branding strategy I wanted to hint more strongly at the secondary meaning while retaining the subtlety. 

The final logo references tracks in freshly shaved hair, and the very light salmon colour gestures towards the idea of softness. 

© 2020 by Amelia Hine. 

I live, learn, and work on Jagera, Yuggera, Turrbal, and Yugarabul land. Sovereignty was never ceded.